The singer, known for managing her career very strictly, has imposed strict conditions for ticket acquisition. Anne Valadier, ticketing manager at Paris La Défense Arena, states that Taylor Swift wanted to secure all seats and prevent resale, which required the implementation of a new system.
A never-before-seen ticket sales system in France
Ticket sales are managed by Ticketmaster, in collaboration with the artist, and take place in several stages. Buyers can register between the concert announcement and midnight on June 23. After this date, participants will receive a unique and personal code allowing them to purchase a maximum of three to four tickets per person starting from July 11, the official sales date.
After collecting the personal information of buyers, software will verify that they are real individuals and not bots. Finally, tickets granting access to the concerts will be distributed about ten days before the performances. This system, similar to the one used for the Olympic Games, is a first in France.
Read also: Paris hosts musical evening for the planet featuring Billie Eilish, Lenny Kravitz, and Jon Batiste
Fixed prices for tickets in France
Ticket prices for Taylor Swift’s concerts in France will range from 70 to 245 euros depending on the category. Unlike the situation in the United States, where ticket prices fluctuate based on supply and demand, prices in France are fixed, thus avoiding controversies related to price variations, as was the case during Bruce Springsteen’s tour.
This article was written based on information provided by Le Figaro newspaper website here.
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