Mozilla acquires Fakespot, a fake review detection tool

The Fakespot extension uses artificial intelligence and machine learning to identify patterns of false evaluations and comments on online store items. The website and browsing tool help consumers detect dubious reviews, potentially purchased or even generated by tools like ChatGPT, making the purchasing decision safer.

“With Fakespot, a buyer can quickly identify where false evaluations may artificially inflate a product’s rating in search engines,” said Steve Teixeira, Director of Products at Mozilla.

Integration of Fakespot into Firefox

Within Mozilla, Fakespot will continue to collaborate with other browsers, but the acquisition should optimize the extension for Firefox. According to the organization, the tool will be gradually integrated into the software, but no details have been provided on its operation on computers and mobile devices.

“Integrating Fakespot’s features will allow Firefox users to better navigate through fake evaluations and confidently purchase quality, authentic products,” added Teixeira.

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A valuable support, but not infallible

Although Fakespot makes the shopping experience safer, it is not perfect. It is essential for users to consider the extension’s evaluation cautiously, despite its ability to filter out reviews from automated accounts created to inflate offer rankings.

Currently, a critical eye is even more important as conversational artificial intelligences (ChatGPT, Bing, and others) are widely accessible and capable of producing persuasive texts. Thus, Fakespot becomes a support, but individual critical thinking remains indispensable.

The release date for the full integration of Fakespot into Firefox has not yet been announced, but the extension can already be downloaded from the official Fakespot website.